During the process of building a science-based portfolio for a natural product, regular evaluation of the accumulated data from lab tests and clinical studies will help determine when to initiate manuscript writing.
When following a strategic research plan, such milestones are identified up front.
The purpose for manuscript writing is to place information in a credible peer-reviewed scientific journal, and to give exposure to professionals in the niche for your product.
Peer-reviewed publications add to the credibility of the product and your company, both to your customers and to regulatory agencies, and is a valuable asset for your marketing efforts.