Strategic Research Planning


Claims-driven strategic research plans help generate a road map for building a science-based portfolio in step-wise increments, aligned with your desired marketing claims and your overall long-term goals.

The plan presents a step-wise process, where some of the initial steps are rapidly achieved, and all steps tie together into an integrated science portfolio for the product.

MarketingClaim2

The strengths and benefits of following a strategic step-wise research plan are multiple:

  • A pilot clinical study can explore many outcome measures in a small study population, and this can help guide the final design of the following study/studies with more confidence in the chosen outcome measures;
  • A series of studies ensures that the long-term research effort can be fine-tuned at each step;
  • A series of studies will reduce the risk of failure associated with the larger single study;
  • Each step/project may generate stand-alone data of immediate value for marketing, and allow for statements and new data to be shared with the sales team;
  • As projects progress, ongoing review will determine the milestones at which manuscript writing may be initiated on the data generated;
  • The data generated by this plan may reasonably generate multiple peer-reviewed publications;
  • The overall process of a step-wise strategic research plan may be achievable within the same time frame as one larger study, and within a comparable budget;
  • The overall result is that if multiple, parallel studies reach similar conclusions this will provide a much stronger support for your product.